type design
origin
Marketing and graphic design
BIGBasket
PROJECTS
Design projects that explore systems, behaviour, and visual language across formats.
Branding and Visual Design
Fruit & Fries
Branding and Visual Design
Synesthesia
2024
2025
A grid-driven typeface that explores how structured systems can produce dynamic and expressive letterforms. Built by working within and subtly breaking a rigid grid.
A complete brand identity for a cafe, covering logo, color system, illustrations, and key collaterals. The project builds a playful yet cohesive visual language across physical and digital touchpoints.
A complete visual identity for a college fest, including logo, posters, and multi-platform collaterals. Designed to capture a vibrant, high-energy tone across print and digital media.
From flyers to in-app creatives, this project captures a wide range of marketing work for BigBasket, designed to move fast and communicate clearly.
Hello!
I am Dhriti
Visual Design Motion Design Brand & identity design
EXPERIENCE
Jan - Apr 2026
Worked on brand, social media, and publication design, applying grid systems, typography, and layout principles. Contributed to motion graphics projects and gained exposure to UI/UX workflows in a studio environment.
Halfpants media
Creative Design intern
oct - nov 2025
Led all visual output as the sole designer, managing social media content including posts and reels. Designed motion, print, and digital assets while handling deadlines and expectations independently.
thrivia
founding graPhic designer
oct 2024 - aug 2025
Created visual-first layouts for finance and business books, combining illustration, vector design, and typography to simplify complex content. Led design from concept to final output, with published work credited.
zebra learn pvt ltd
publication designer
Jun - Aug 2025
Handled end-to-end visual design for the Discover Design event, creating posters, invites, social media assets, and on-ground materials including trophies and collaterals. Worked as the sole freelance designer, delivering across digital and physical touchpoints.
The Design Venue
Creative Designer
Download Cv
A curated compilation of the projects, processes, and outcomes that shaped my graduation project during my time at Half Pants Media LLP.
MY TIME AT